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Channel Letters
Channel letter signs are typically installed above the storefront. The “channel” in this type of sign specifically pertains to its hollow interior where light can pass through. This feature allows channel letters to be illuminated, making them the perfect signage for marketing a business day or night. Another distinctive feature of channel letter signs is that they are three-dimensional. This contributes to their high visibility even from distance.
Contrary to the common misconception, this type of sign is more than just letters. Since channel letter signs are made from metal, signage can also include numerals, symbols, and logos. If you have a certain font, color, or image in mind that you want to be incorporated into your signage, you can have it incorporated as well.